In order to be successful in business nowadays, you need to create brand awareness, and it can never be overstated. There are many reasons why people choose particular product, but the main one, is how the product looks and how it appeals to them. It doesn’t matter how good your product is, if it doesn’t look attractive, it will remain on the shelf, and customers will choose something else. Packaging needs to be attractive and colourful, and when people talk about quality and how that will get customers to buy it, the truth is that they generally make buying decisions based on packaging.
It’s all about appearance.
Choosing the right packaging is very important, because customers need something that helps remind them what it is, that there are looking for. If your product is easily identified by its colour or shape, then your customers will reach for it every single time. If your packaging is bland, however, customers will pass by it, even know it’s probably the best product out there. High standards are very important, but businesses now really do need to focus on their brand perception. Getting your packaging, custom designed, is one of the best ways to increase your sales.
The following are just some of the benefits of custom branded packaging.
- It creates a personal connection – It’s all about getting your customers to trust your brand, and to do this, your product must have the best packaging. People need to feel at ease when they immediately pick up your product, and if you are a supplier of, for example, cream produce (called ผลิตครีมทาผิว in Thai) that is used for moisturisers or other applications, then the customer knows when they choose your product, that they can trust it wholeheartedly.
- Improved brand extension – The colour that you choose for your packaging dictates whether or not people like it and trust it. Human psychology is complex, and certain colours remind customers of certain things. If, for example, you are selling a face cream, then blue makes people think about cleanliness and hygiene.
If you can find an OEM manufacturer that can supply you with your product in specially designed custom branded packaging, then you are definitely onto a winner. Once people start to identify with your brand and your brand colours, they will begin to lift your products off the shelf without a second thought.