In the event a customer or prospective customer has to wait, you should be able to provide them with comfortable chairs. There would be several materials that educate the potential customer about your business along with every other service that encourages them to promote you as an expert and compelling them to purchase more. Do you offer water to the customers as a refreshing drink? Do people visiting your establishment come along with their children? Would they be interested in the news? The point of having all these questions would be to do something that meet customer expectations in the best manner.
What kind of experience do you give the customer who comes to return something or ha a problem? There would be customers pulling scams o your business, but such customers would be in minority. Any customer coming to your establishment or brings something to return would provide you with an opportunity of strengthening the bond between the two of you. The kind of treatment they would receive at that moment could be a significant aspect that either makes them a brand champion for you or a brand detractor. There would be several aspects to consider for helping you provide your customers with great customer experience.