Performance marketing might sound alien to many traditional business owners who didn’t have access to the internet for the most part of their careers. However, in today’s time when almost 80% of people in Singapore use the internet on a daily basis, you cannot afford to neglect performance marketing anymore. Unless you learn how performance marketing works and how it can benefit your business, there is no way you can continue your winning run for a long time.
In simple words, performance marketing is a type of marketing in which you pay to someone based on the results they deliver. The more results you get, the higher you spend. So, in a way, it’s a win-win situation for you as a business owner. There are different types of performance marketing methods available in the market, such as affiliate marketing, influencer marketing, pay per install campaigns, social media marketing (lead generation), etc. You can opt for any of them and include them in your routine marketing calendar for better results. Since all these campaigns are result-oriented, at no point will you have to worry about over-expenditure anymore? Give it a shot and witness the difference yourself.